Our 9 tips to hit the mark with your Facebook ADS campaigns

A significant part of planet Earth is on Facebook and the idea that there were only young people on this social network is already very far behind us! So it's aboutone of the best ways to promote your web service when you launch it. There's a lot that needs to come together to make a successful Facebook ad: you need appropriate targeting, a quality image or video, and compelling text. We will try to list the key steps for the success of your Facebook advertising campaign below.

Here are our 9 tips to hit the mark with your Facebook Ads campaign:

1. Use Facebook targeting to limit your audience

When it comes to selling online, it's tempting to write as if you were on stage at a conference. But if you want to be effective, you have to write as if you were writing to one person.

This person, your target, is the person you need to court and persuade. Just as if you were an in-person salesperson, you should focus all of your attention on that person and their needs.

When setting up your campaign you can target your audience very narrowly. For example, you can target your ads to women over 30 living in France who are interested in physical fitness and well-being. You can then write targeted ads aimed at this very specific audience.

You can target your ads on Facebook in a number of ways:

Custom audiences : allow you to target existing customers or prospects

Location : allows you to target by location (city, country)

Genre : allows you to target by gender (male or female)

Interests : allows you to target by interest (such as fitness, entrepreneurship, fashion, literature)

Behaviors : allows you to target past behaviors, such as visits to your website

Connections : allows you to target people who already like your page or not

2. Write different Facebook ads for different people in the same campaign.

That goes hand in hand with the idea of targeting. Your customers are coming to you for a variety of reasons. Why use only one ad? Facebook's strength lies in its ability to target. So don't treat your ad like a billboard.

For example, imagine that you are a clothing retailer. You sell clothing for men and women, as well as shoes, accessories, sportswear, underwear, and even bath and body products. Many customers will be interested in some of your products, but many will be more interested in one area. Simply put, women will be interested in what you have for women.

3. Make sure your text matches your design.

Many small businesses and even larger ones, especially in the B2B space, don't have a ton of visuals on hand. When it comes time to run an ad, it's hard to make sure an image is attached.

This can result in an image that doesn't go hand in hand with the ad, which presents a shocking experience for a Facebook user. If your text and image don't line up, they'll wonder what your ad is really saying. They are unlikely to click and your ad will go to waste.

4. Use the right call to action

The best Facebook ads have a clear purpose. Are you trying to increase brand awareness, get an advance, or sell a product? In any case, your call to action should be clear. Without this option, Facebook users will see your ad, but they'll never know where to click or what to do.

5. Keep it short and highlight your added value

You're paying for an ad, so it can be tempting to do it as much as possible. You need to explain your product to people, after all. However, when it comes to ads on Facebook, you need to stay concise and direct with relevance.

What does someone get out of using your product? How is that going to help them? These are the areas you should focus on in your ad, and you need to make them understood clearly and concisely.

6. Use simple, easy to understand language

Copywriting is not quality literature. You may have been a poet in middle school, but flowery language is going to muddle your message. It's time to cut the lyrics and get right to the point!

Your number one priority should be to write a Facebook ad that's easy to understand, for everyone, even 5th graders. When someone sees your ad, they should immediately know:

• What you offer
• How does that benefit them

7. Numbers speak to buyers!

If you're selling a physical product, people want to know how much it costs. If you're organizing a sale, people want to know what percentage they're going to get. A writing strategy that works? Talk with numbers.

8. Get some perspective

You work to market your brand every day. This makes it difficult to take a step back and make sure that the text in your Facebook ad resonates properly. Scroll through your own Facebook feed and take a look at the ads. What are the ones that make you want to click?

It's a great way to get some perspective from those around you. You can hire a freelance writer or editor to write the ad for you or to help you think. You can also get the announcement out to a few colleagues, especially outside of the marketing department, to see if they think it's effective. Friends and family, people outside the company can also help.

9. Test your text dedicated to your ad

The only way to improve the text of your Facebook ad is by running tests. Facebook makes it easy to spend a small amount of money trying things out. At the end of the day, experience is the only way to ensure the success of your writing.

Try running two different ads, each with the same image but a different copy, to determine which one is best for your audience. Which version gets the most likes, comments, and conversions?

That's it, you now have all the cards in hand to hit the mark with your Facebook ads. It's a job that seems to be long and tedious but you quickly get used to it, especially when the results are there!