The mobile application, a new growth driver for investment companies

The mobile application, a new growth driver for investment companies 📱

The meteoric growth of mobile use among investors

Investor behavior has changed profoundly: today, mobility is essential. According to a McKinsey study (“Digital Investment in Europe 2023”), 68% of young investors mainly use their smartphone to track their investments or place orders. This figure even climbs to 80% among those under 35. Depriving yourself of a mobile application is therefore tantamount to ignoring the main interface of the new generation of investors.

A direct vector for commitment and loyalty

The effectiveness of push notifications and the personalization of journeys are proven. According to a report by Statista (“Mobile finance apps in 2023”), companies with a mobile application retain on average 30% more active customers than those who don't. Features such as real-time alerting on opportunities or instant portfolio monitoring make a difference and create a direct, permanent link with the user.

A positive impact on the perception of safety

Security is an essential trust issue. According to the recent Accenture barometer (“The Future of Banking 2023”), 74% of investors believe that a mobile application with biometric authentication (fingerprint, facial recognition) reassures them more than a traditional web platform. Mobile makes it easy to integrate layers of security, making risk management and regulatory compliance more transparent to users.

A competitive advantage in terms of innovation

Companies that innovate on the mobile side are seeing their attractiveness increase. Forrester (“Financial Mobile App Benchmark 2023”) highlights that investment platforms that have launched a mobile application have seen a 35% increase in the number of new customers over the last twelve months compared to their “full web” competitors. The ability to evolve, to integrate automated analysis or educational tools (simulator, chatbot) on mobile is becoming a major differentiator.

Conclusion: strategic evidence

The trend is clear: the mobile application is no longer just a “plus”, but a real lever for investment companies wishing to support the digital transformation of the sector. At Capsens, we are convinced that mobility is at the heart of the new customer experience: an intelligent way to combine comfort, security and a permanent connection with its investors.

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